Storm is curious about old advertising and marketing techniques regarding scent/perfume, specifically given their ability to impact memory. She is often struck by the way in which addiction rhetoric is leveraged in these contexts (obsession, poison, addict) and how that is mirrored in a subjective capacity, with regard to how the habit of fantasizing or romanticising a person or relationship can become "addictive" in itself. I am curious about the subliminal impact this had on the generation coming of age at that time, in terms of it shaping how love/romance is understood. At the same time, she is drawn to the irony of how glib it all is, co-opting this nature of language and experience for the purpose of marketing fragrance, which feels reminiscent to me of modern dating. So in a way, Storm is working with familiar imagery to explore the dilution of language or meaning in contemporary contexts.